SERP (Search Engine Result Page)
SERP has the results that the engines return to fulfill a query. And the results are presented in order. The picture below illustrates the sections of a search result on Google.
- Query box (1)
- Horizontal navigation (2)
- Results information (3)
- Per Pay Click (PPC) advertising (4)
- Organic Results (5)
- Definition of the query and related search made by people. (6)
Paid and Organic Results
In a nutshell, Paid ads that you paid for. And those are being shown on top or right side of the result page, just before the organics results. Organic results are unpaid and Google decides that issue considering the page rank, SEO, etc.