Understanding keywords to create engaging contents


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Even if we have determined that the value of meta keywords will not be so much necessary anymore for SEO in 2018, it will be useful to understand the keywords.

Meta Keywords

Meta keywords are some words that should be created separately for each page, varies by topic, Repeated keywords are not recommended, and they must be created as a unique word.

As you can see the picture below, here is the variations of a word, which people searched, according to Google Adwords. These queries made by the ones who want to buy a gaming laptop. You can also see the density of any query. With the help of keyword tools (Such as AdWords) clarify the keywords, then create your content considering these keywords. Google Adwords Key Planner
The keyword targeting can be very large. The goal is not only to select specific keywords but also to create high-quality content that naturally targets interesting search terms. Considering the content, use keyword-based optimization as the next implementation to approve content headers, headings, file names, metadata, and other elements you create.


Reference:


  • The art of SEO, Danny Sullivan
  • Semrush
  • Moz
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